ADELPHI THEATRE
Bottleproof Cocktails provide LW theatres with a unique cocktail for a unique show.
Bottleproof Cocktails have been supplying LW Theatres in London’s West End with our range of classic cocktails since 2016. If you have been to The Phantom of The Opera or Kinky Boots the chances are you have had one!
In addition to supplying our classic cocktails, we have also worked in partnership to create some bespoke cocktails. Currently you can try our latest bespoke cocktail, The Delorian Daiquiri at Back To The Future.
Prior to Back To The Future, Bottleproof worked with LW Theatres to create a cocktail specifically for the West End musical, “Waitress” at the Adelphi Theatre in March 2019. The remit was to create a cocktail to reflect the show – and one that should be connected somehow to apple pie.
Our mixologists got to work, predominantly in our kitchens, creating various recipes with in-house syrups, spirits and liqueurs to formulate something unique and presented two options to the team at LW and the Adelphi. The key was to create a base syrup that kept to the remit of a cocktail that tastes like (and if possible, also smells like) apple pie and that fused the alcohol ingredients together to optimise balance and longevity.
The tasting team felt that the chosen cocktail tasted and smelt so much like an apple pie that it needed to be in the name. Hence our take on an Apple Pie Martini, or in this case an “Apple Pie-Tini” was born.
The cocktail was launched with the opening of the show and customer reaction and orders surpassed all expectations in the first few months. One customer even commented that it was ‘good enough to eat’.
The Adelphi theatre went all out to create the right atmosphere for this new West End musical even to the extent of spraying the auditorium with an apple pie scent. But it is clear from the cocktail sales a great many of the audience were also getting equally ensconced by having an Apple Pie-Tini at the bar before the show and during the interval – and quite right too!
The partnership approach increases sales
Since we have partnered with The Adelphi, their classic cocktail sales have virtually doubled but it is the partnership approach in creating bespoke cocktails tailored to a show (or venue) that has been the most mutually successful. Such was the success of the Apple Pie-Tini for example, it outsold all the other cocktails combined, even outselling the classic best seller, the Pornstar Martini by 3 times.
Images courtesy of The Adelphi Theatre
WAITRESS, starring Katherine McPhee with music by Sara Bareilles is booking at The Adelphi Theatre until 19th October.
As The Times wrote “Treat yourself to a slice of five-star musical pie” at London’s brand-new smash hit musical comedy WAITRESS.
Sensational Katharine McPhee (Scorpion, Smash) plays Jenna, a waitress and expert pie-maker who dreams her way out of a loveless marriage. When a hot new doctor arrives in town, life gets complicated. With the support of her workmates Becky and Dawn, Jenna overcomes the challenges she faces and finds that laughter, love and friendship can provide the perfect recipe for happiness.
Brought to life by a ground-breaking, female-led creative team, this “warm, witty, wise and hilarious” (Express) hit features “one of the best scores in years” (The Stage) by 7-time Grammy® nominee Sara Bareilles (Love Song, Brave), a book by acclaimed screenwriter Jessie Nelson (I Am Sam) and direction by Tony Award® winner Diane Paulus (Pippin, Finding Neverland).
Receiving standing ovations night after night, WAITRESS is “the real deal” (Independent) musical comedy “made from the finest ingredients” (Time Out) and “joyously life-affirming celebration of love and friendship” (Express).
FROM THE OFFICIAL LW THEATRES WEBSITE
Bottleproof cocktails supply a range of classic and bespoke cocktails exclusively to the on-trade including hotels, theatres, restaurants and events venues across the UK and overseas